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Jessica Alba suing a weight loss company

Jessica Alba suing a weight loss company

October 14, 2011

Don’t believe everything you read on websites!!

There are so many companies out there trying to sell you expensive weight loss gizmos and gimmicks, many of them using celebrities to endorse their products, that is easy to get sucked into the marketing.

Remember, you don’t need to buy gadgets to lose weight. Eat less calories than you burn off and do a bit of exercise. That’s it. That’s how Jessica Alba does it and I don’t blame her for suing any firm that uses her without permission to sell products.

Here’s the article:

JESSICA Alba is suing a weight loss company for over $1million in damages for allegedly using her likeness to promote their product.

The actress has taken legal action against the makers of Belly Bandit — an aid which is said to help women lose their post-pregnancy weight — for using her image without permission to boost sales of the product. Her legal team also claim the product’s packaging carried her name stating it was “Jessica Alba’s #2 Secret for a Fast Post Pregnancy Slimdown!”

The lawsuit also accuses the company of prominently featuring her name and photograph “under the Celebrity Testimonials section of their website”.

Since legal action was taken Jessica’s picture no longer appears on the web page where stars including Kourtney Kardashian and Minnie Driver give statements praising the product.

According to TMZ, the 30-year-old screen beauty — who has two daughters, three-year-old Honor Marie and two-month-old Haven Garner, with her husband Cash Warren — is also seeking a percentage of the company’s profits as well as the damages.

Since giving birth to Haven, Jessica has revealed she has adhered to a regimented 45 minutes a day exercise regime and has calorie-controlled meals delivered to her home

“I have a hard time with portion control, so I have 1,200 calorie meals delivered,” she said.

“But I also work out, so basically I’m starving-it sucks. I drink a lot of water … I’m working out every day, even just for 45 minutes is good for my mental state. Getting dressed and actually doing it is the worst. It’s hard to get motivated.”

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